Cash Mob Wheeling

On Tuesday, March 27, at 10:30 AM, the bakery at Centre Market in Wheeling, WV, will experience an influx of shoppers thanks to a new model of supporting local businesses--the Cash Mob. Here's how it works (briefly):

A cash mob organizer (sometimes with the input of mobbers themselves) chooses a local business, a date, and a time.
The organizer contacts the business to prepare them for the crowd that may invade.
Via social media, e-mail and other means, the cash mob is informed of their next "target."
At the arranged moment, a local business gets not only a bunch of new customers but also exposure and new connections in the community.
The mob moves on, but hopefully, mobbers will return to their newly discovered gem again and again.

For more on cash mobs in general, see this article: 'Cash Mobs' profit locally owned stores. If you're in Wheeling (like me), visit our local cash mob Facebook page.